Let’s do it tomorrow, or the day after….

by: November 23, 2015

… or next week, next month, next year?

lets do it tomorrow

You run your own business and you’d like to make it as successful as you possibly can. Success is of course in the eye of the beholder but let’s say, for the sake of an example, that your definition of success requires you to maximise revenues, sustainable profit, market share and capital value. As well as, probably, having a lot of fun getting there.

How big a challenge?

Let’s be realistic. That’s a big ask, an enormous challenge, and it isn’t going to be easy. Anybody who thinks that people create successful businesses by being in the right place at the right time – otherwise known as ‘luck’ – had better think again. It requires graft, herculean tenacity, a range of skills and ability well beyond the norm, resilience, and complete focus, drive and energy.

You’ve got 10 years

Let’s also be realistic about how long you’ve got to do it in. Firstly, unless you’re creating a lifestyle business, you haven’t got a lifetime to do it in. In fact much less. Taking lots of factors into consideration the average is probably in the region of 5 to 20 years, with 10-12 years being pretty typical. Starting from now!

Achieve peak business performance

Why such a relatively short time? (And please bear in mind we’re talking averages here. Some people do it in shorter time and some take longer. Many others never get there). Because there’s a ton of factors that will get in the way of your best made plans, quite a few of which won’t care in the slightest about destroying your dream:

  • competitors
  • new technology
  • rapidly changing markets
  • the economy
  • new legislation
  • your health, energy and/or drive
  • personal circumstances

Don’t hang about; scale it

So let’s not wait: let’s get on with it. You can’t afford to be linear, you’ve got to be multi-stranded, to manage the many elements that are necessary to achieve your success – at the same time.

That means bringing in people who are exceptional, into your senior team, who can pick up the baton and achieve far far more than you’d ever dream of achieving on your own. And the ‘prohibitive’ cost of doing that? Peanuts, compared to the end result.

Don’t wait; go for it. One of the simple secrets to success.

 


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About Author

Paul is Zonata's founder and MD. He has a true passion for business and is massively excited by the opportunities that Zonata provides for its clients and partners. He loves helping owner-managed businesses be exceptionally successful, and enjoys the phenomenal quality of the people who work with him.



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