Never trust a slick presenter

by: September 1, 2015

There are plenty of articles floating around the internet about the importance of presentation skills and their impact on your personal success. Yeah, OK, I get that a bit, but let’s not overcook it.

crocodile alligator, crocodile eyes looking,close up

Whatever you’re selling – whether it’s product, service, yourself, your ideas or something else – people buy from people. They buy from people they like, people they trust, people with whom they empathise. And most of us aren’t perfect, we make mistakes, we um and er, we forget what we were going to say. So a presenter without a hair out of place, who’s word-perfect, perfectly prepared, smooth and slick, isn’t real – that’s not what they’re truly like. It’s an image, an act, a pretence, and therefore they can’t be trusted.

Zonata-homepage-button-white

Yes, prepare, work out what you’re going to say, give it a structure, check the spelling and clarity of your slides, test it out on a few people and practice. But don’t worry about making it too perfect; keep it real, and always remember to be yourself. If you’re not a great presenter, it’s no big deal – there are plenty of people who are highly successful in life without great presentation skills.

Shortly after I sold my first business, the HR Director of the acquirer came to make a presentation at a company meeting. He was great, he was eloquent, he didn’t use the same adjective twice, he expressed himself clearly, and he spoke without notes. Afterwards I mentioned to one of my senior software developers that I wished I could present like that. He said “Really? Well I understand why you might think that. But the difference is that when you present Paul, we believe you.”

Q.E.D.

 

Please share this article on LinkedIn: 

LinkedIn Share Button

 

You may also like… 

Weird Characteristics Of Successful Entrepreneurs…
Some not entirely tongue-in-cheek observations of the personality traits that make the difference.

 

The pains of running your own business

The Pains of Running Your
Own Business…

Most of the challenges of running a
successful business can be broken
down into just 3 core areas:
revenue, people & cash. 

 

The Power of Well Done 1000x1000

The Power Of “Well-Done”
When you’re completely focused on
achieving your business goals, it’s
easy to be more abrupt with people
than you might ideally want to be.

 


Share this post:

About Author

Paul is Zonata's founder and MD. He has a true passion for business and is massively excited by the opportunities that Zonata provides for its clients and partners. He loves helping owner-managed businesses be exceptionally successful, and enjoys the phenomenal quality of the people who work with him.



Comments are closed here.